Hogan Lovells Launches Nova: A Café and Bakery with a purpose

Luminary Bakery is a social enterprise that offers training and employment to women who have experienced gender-based violence, disadvantage, or poverty. Their program helps these women gain skills in baking and build the opportunity for a brighter future.

Perkee Coffee, which is served at Nova, is an award-winning, Fairtrade-certified coffee grown by the women-led Soppexcca cooperative in Nicaragua.

Yasmin Waljee OBE, International Pro Bono Partner at Hogan Lovells, commented, “Nova represents our commitment to driving sustainable change in our community. By collaborating with Luminary Bakery and Perkee Coffee, we are not only providing high-quality products but also creating opportunities for women who have faced significant challenges.”

“It aligns with our belief in social enterprise as a means of scaling change in communities and the work of our impact economy practice, HL BaSE, to support social entrepreneurs. We are pleased to support Luminary Bakery in its life-changing training programmes that help women achieve their entrepreneurial ambition and financial independence.”

David Crew, Global Operations Director at Hogan Lovells, added, “Nova is a fantastic example of collaboration in action. By working closely with our contract caterers, BM Caterers, we have been able to utilise our vacant shop front and their catering expertise to create a social enterprise that delivers real impact. Through this initiative, we are proud to support women who have experienced social disadvantage, providing them with valuable skills and opportunities for the future.”

BM Caterers bring their catering expertise to uphold Nova’s commitment to high-quality products and service.

Nova opened on 12 March 2025 at 49 Farringdon Street, London, EC4A 4LL.