Insights and Analysis

Direct Consumer Enforcement Playbook

11 April 2025

Consumer protection is evolving and enforcement in the UK now looks very different. That’s why we’ve created the Direct Consumer Enforcement Playbook – a practical guide to the CMA’s new powers under the Digital Markets, Competition and Consumers Act 2024. The CMA can now take direct action, including issuing fines of up to 10% of global turnover – without going to court. For consumer-facing businesses, understanding the new enforcement landscape is essential. From global retailers to digital innovators, we’re helping you stay ahead. Access the playbook via the link below.

Click here to open the Playbook

Authored by Chris Hutton, Richard Welfare, Andrew Leitch, Jennifer Crust, Jamie Pollock, Micaela Bostrom, and Alice Russen.